The Myths Behind Programmatic Advertising
It's no secret that our experts at 7Social are in love with programmatic advertising. So we want to bust some nasty rumors you may have...
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Drew Eubanks
Jun 15, 20227 min
Digital HVAC Marketing Strategies to Generate Leads and Increase Sales
Considering that more than 80% of consumers begin their search for a service or product online, it might be prudent to investigate...
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Drew Eubanks
May 3, 20229 min
Site Retargeting
Businesses can use a variety of offline and online marketing channels, such as billboards, radio, print, and television, as well as...
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Drew Eubanks
Apr 15, 20229 min
Programmatic Advertising in the Automotive Industry
The COVID-19 pandemic wreaked havoc on the worldwide automotive industry quickly and severely. Chinese parts shipments were disrupted,...
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Drew Eubanks
Apr 5, 20225 min
Contextual Targeting 101
The practice of displaying advertising based on a website's content is known as contextual targeting. Consider placing a keyboard ad on a...
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Drew Eubanks
Mar 17, 20229 min
Programmatic Advertising and Audience Targeting
A Brief Overview of Programmatic Advertising In 2021, programmatic advertising accounted for approximately 90% of all digital display...
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Drew Eubanks
Mar 3, 202210 min
Omnichannel Marketing 101
Marketing is nothing new; it has been around for as long as man has been selling goods and services. Umbricius Scauras, for example, was...
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Drew Eubanks
Feb 24, 20225 min
Making the Most of Data with Programmatic Advertising
To the business-minded individual, data is king. It drives everything a business does from product creation to marketing and sales right...
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Drew Eubanks
Feb 16, 20226 min
Geofencing and Social Media
There are two great inventions from the past 50 years that have had a huge impact on modern marketing. These inventions are the GPS and...
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Drew Eubanks
Feb 3, 20224 min
Market Smarter Not Harder
There is an old adage that one should work smarter not harder. You wouldn’t carry a bag of heavy stones down a mountain with your bare...
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Drew Eubanks
Jan 13, 20229 min
The Power of Programmatic Advertising for Political Campaigns
Political advertising in America is nothing new. Political parties arose within a decade following George Washington's nonpartisan...
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Drew Eubanks
Jan 12, 202218 min
Getting to Know Google Ads
It's hard to imagine our lives without Google. It's a search engine, it's a verb, and it is so much more. Packed in with everything else...
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Drew Eubanks
Dec 30, 20213 min
3 Reasons Why You Should Turn to Programmatic Advertising
Mark Twain once wrote that “many a small thing has been made large by the right kind of advertising.” It was true when Mark Twain spoke...
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Drew Eubanks
Nov 4, 20214 min
Programmatic Advertising 101
The world of advertising has changed drastically from the age of Mad Men. Young men sitting in board rooms, drinking sherry in a...
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