22 Automotive BDC Scripts & Templates - Free and Copy-Paste

Hi {first_name}, this is {agent} over at {dealership}. I'm calling because you just looked at the {year} {make} {model} on our site - am I catching you at an okay time?

(If yes) Awesome - I want to make sure that one's still here for you. Quick question: are you looking to drive it this week, or more in the next couple weeks?

(Either answer) Got it. I have a couple slots open today at {time1} and tomorrow at {time2} - which works better? I'll have the {model} pulled up front, gassed and ready when you walk in, and I'll text you my direct line so you can reach me on the way.

Hey {first_name}, this is {agent} at {dealership} - I saw you were looking at the {year} {make} {model}. Quick reason for the call: I wanted to make sure that one's still available for you and let you know we just had {one specific reason - price drop, new incentive, trade-in offer}. Text or call me back at {phone}, I'm here until {time}.

Hi {first_name}, {agent} at {dealership}. Got your request on the {trade_year} {trade_make} {trade_model} - appreciate you sending that over.

I can give you a ballpark right now, but to put a real number in writing I'll need 10 minutes to look at it in person. Most of our customers end up {$500 - $1,500} above the online estimate once we see it. Want to swing by today around {time1} or tomorrow at {time2}?

Hi {first_name}, this is {agent} at {dealership} - thanks for sending your application over. Before anything else: I am not calling to tell you no. We work with {lender_count} lenders, including a few that look at income and stability more than the score itself.

To get you a real answer instead of a guess, I need three things: about what your monthly income looks like, how long you have been at your job, and what you can put down. (Listen. Do not judge, do not react.)

Perfect - that is enough for me to get you in front of the right lender. Bring your most recent pay stubs, a proof of residence, your driver's license, and your down payment when you come in, and we will know exactly where you stand the same day. Does {time1} or {time2} work better?

Hi {first_name}, this is {agent} at {dealership} - I just got your request on the {year} {make} {model}. I'm pulling it up now. What's the best time to call you in the next 30 min?

Hey {first_name}! Just confirming our {time} today at {dealership} for the {year} {make} {model}. I'll have it parked out front with my card on the dash. Reply Y to confirm, or text me if anything changes - {agent}, direct: {phone}.

Hi {first_name}, didn't see you make it in - totally happens, life gets busy. The {model} is still here for you. Want to grab a spot tomorrow morning or evening? I'll work around your schedule.

Hey {first_name}, {agent} at {dealership}. The {year} {make} {model} you looked at just had a price adjustment - it's now {$X,XXX} less than when you inquired. Worth a quick look this week?

Hi {first_name}, {agent} at {dealership}. Your {trade_year} {trade_make} {trade_model} came back at {online_estimate} online, but that number is generated off mileage alone. Our used-car manager can put a real written offer on it in about 10 minutes, and it is good for 7 days whether you buy from us or not. Would {time1} today or {time2} tomorrow work to swing it by?

{first_name}, here is the short list so we can get a real answer in one visit at {dealership}: 1) last 2 pay stubs, 2) proof of address (utility bill or lease), 3) driver's license, 4) whatever you plan to put down. That is it. I have you down for {time1} - reply Y and I will have everything started before you get here. - {agent}

Subject: Your {year} {make} {model} - photos + a quick walkaround inside

Hi {first_name},

Thanks for reaching out about the {year} {make} {model}. I wanted to make sure you had everything in one place:

• Walkaround video: {video_link}
• Full photo set + Carfax: {vdp_link}
• Out-the-door price worksheet: attached

A couple things worth mentioning:
1. {feature_1}
2. {feature_2}
3. {current_incentive}

What's your best number to reach you on, and what's a good 10-minute window today or tomorrow? Happy to do a live video tour if you'd rather start there.

 - {agent}
{dealership} | {phone} | {email}

Subject: Quick check-in on the {model}

Hi {first_name},

Just wanted to circle back. The {year} {make} {model} you looked at is still on the lot, and I held back a couple of {trim} units in case you wanted to compare.

If you've already found something, no problem - just reply 'all set' and I'll close the loop. Otherwise, I'd love 5 minutes to answer anything you're still weighing.

 - {agent}

Subject: Written offer on your {trade_year} {trade_make} {trade_model}

Hi {first_name},

Here is where your trade sits today:

• Online estimate: {online_estimate}
• Recent {trade_make} {trade_model} sales in our market: {local_range}
• What moves the number up: service records, second key, tires above 5/32, clean interior

The online tool cannot see any of that, which is why in-person appraisals usually land higher. Bring the vehicle, the title or payoff info, and both keys, and we will hand you a written offer in about 10 minutes. It is good for 7 days and there is zero obligation to buy anything.

Two openings I can hold for you: {time1} or {time2}.

 - {agent}
{dealership} | {phone}

Subject: Where you actually stand, {first_name}

Hi {first_name},

I have not been able to reach you, so I will keep this simple and honest.

A credit score by itself does not decide this. Our lenders look at income, time on the job, time at your address, and money down. Plenty of customers who assumed they would be turned down are driving something today.

There is no charge and no obligation to find out. Bring two pay stubs, a proof of address, your license, and your down payment, and we will tell you the same day exactly what you qualify for.

Reply with a day that works, or call me directly at {phone}.

 - {agent}
{dealership}

Day 0 (within 5 min): Text 1 (immediate) + Call 1 + Email 1 (photos/video)
Day 0 (within 2 hr): Call 2 (different time of day)
Day 1: Call 3 + Text 2 (offer 2 specific appointment times)
Day 2: Email 2 (out-the-door price + Carfax)
Day 4: Call 4 + Text 3 (price/incentive update if any)
Day 7: Email 3 (soft check-in)
Day 10: Call 5 + Text 4 (manager intro / trade offer)
Day 14: Email 4 (close-the-loop "all set?" message)

After Day 14: drop into 30/60/90-day re-engagement workflow.

+30 min: Text - gentle "didn't see you, want to reschedule?"
+2 hr: Call - light voicemail, mention the unit is still available
+1 day: Text - propose two new times
+2 days: Email - manager from {dealership} note + new incentive
+3 days: Call - final attempt, then move to long-term re-engagement

Day 0 (under 5 min): Call 1 (income, time on job, money down) + Text with the 4-document checklist
Day 0 (evening): Call 2 at a different time of day
Day 1: Text - "which day can you bring the stubs in?" with two specific times
Day 2: Email - "where you actually stand" (no-shame explainer + document list)
Day 4: Call 3 - mention any lender program or down-payment change
Day 6: Text - offer to start the application before they arrive so the visit is 20 minutes
Day 10: Email - final close-the-loop, then move to the 30/60/90-day re-engagement list

Never restate the score back to the customer, and never quote a rate before the lender answers.

Totally fair - most of our customers start exactly where you are. Honestly, the easiest way to research is to drive one in person for 10 minutes; it's faster than another hour online. I'm not going to push anything on you. Want me to pick a time that's low-pressure - early morning or evening when it's quiet?

I hear you - the number's only one piece. Payment is really three levers: down payment, term, and rate. If we move any one of those, we can almost always land you where you want to be. What number do you want to be at, monthly, and what down are you comfortable with? I'll come back to you with two or three options.

Totally - big decision, makes sense. Quick question so I can help you both: is it the vehicle they'll want to weigh in on, or the numbers? Either way, why don't we set a quick 15-minute visit when you can both come in - that way you're deciding off real information together instead of me texting you back and forth. Does Saturday morning or weeknight evening work better for the two of you?

That is more common than you would think right now, and it is not a dead end. Two things fix it: the equity gap shrinks every payment you make, and rolling a smaller amount into the right unit with the right term can keep your payment flat. I am not going to promise a number over text - what I can do is have the desk run your exact payoff against two or three units that work at your payment, and show you the math side by side. Are you around {time1} or {time2}?

I appreciate you being straight with me. Here is the honest version: I cannot promise an approval, and I would not trust anybody who did over the phone. What I can tell you is that we submit to {lender_count} lenders, several of them look at income and job history more than the score, and money down changes the answer more than almost anything else. Finding out costs you nothing. Can you get here {time1} or {time2} with pay stubs and your license?