Dealership Lead & BDC ROI Calculator
Plug in your monthly leads, conversion rates, and gross per unit to see exactly what your dealership marketing is - or could be - returning. Live results, shareable scenarios.
Your Inputs
Your store's own walk-in rate.
Your Results (Monthly)
How the math works
Appointments = Leads × Lead-to-Appointment %. Shows = Appointments × Show rate. Units sold = Shows × Close rate. Revenue = Units × (Front + Back gross). Profit = Revenue − Marketing spend. ROI = Profit / Spend × 100.
The calculator uses the rates you type. 7Social tracks messages that become appointments and does not fill in a show rate.
Want help moving these numbers? Compare Live BDC, VIP Lead Center, Marketplace Listing Tool, or browse the automotive marketing glossary.
Frequently Asked Questions
How do I calculate ROI on dealership BDC and lead generation?
Dealership marketing ROI = ((Gross profit from sold units − Total marketing investment) / Total marketing investment) × 100. You need three inputs: monthly leads generated, lead-to-appointment-to-sale conversion rates, and average front + back gross per unit. Multiply leads × show rate × close rate to get units sold, then compare gross profit to spend.
What is a good cost per appointment for car dealerships?
Industry benchmarks place cost per set appointment between $35 and $90 depending on market, channel mix, and lead quality.
What is a realistic lead-to-sale close rate for automotive?
Across the U.S. auto industry, internet lead close rates average 8% - 12%. High-performing stores with disciplined BDC follow-up reach 15% - 22%.
How many leads does a dealership need to sell 30 cars a month?
Units sold depend on the rates the store enters. 7Social does not publish a show rate.
Is this dealership ROI calculator free?
Yes - the 7Social Automotive ROI calculator is 100% free, requires no signup, and runs entirely in your browser. Results update live as you change inputs. You can share a link to your scenario by clicking the Share button.