Question 1

What services does 7Social Automotive offer?

Accepted Answer

7Social Automotive provides comprehensive dealership marketing solutions including Paid Advertising (Facebook, Instagram, TikTok), Organic Content Creation, our Marketplace Listing Tool (MLT) for Facebook Marketplace, VIP Lead Center for lead management, Live BDC and AI BDC for appointment setting, Check The Lot listing platform, and Inventory Feed solutions.

Question 2

How do I get started with 7Social?

Accepted Answer

Getting started is easy! Simply book a free demo through our website. During the demo, we will learn about your dealership goals, show you our platform capabilities, and create a customized strategy for your needs. There is no obligation, and you will get valuable insights even if you decide not to move forward.

Question 3

What types of dealerships do you work with?

Accepted Answer

We work with automotive dealerships of all sizes, including new car franchises, independent used car dealers, powersports dealers, RV dealerships, boat dealers, and motorcycle shops. Our solutions are scalable to fit dealerships with 50 units or 5,000+ units in inventory.

Question 4

Do you offer contracts or month-to-month services?

Accepted Answer

We offer flexible engagement options. Most of our services are available on a month-to-month basis, allowing you to adjust your marketing spend based on seasonal needs and results. We believe our results speak for themselves, so we do not lock you into long-term contracts.

Question 5

What platforms do you advertise on?

Accepted Answer

We run campaigns across Facebook, Instagram, TikTok, and YouTube. We specialize in high-intent automotive advertising that targets in-market shoppers in your local area. Our team constantly optimizes campaigns based on real-time performance data.

Question 6

How much should I budget for paid advertising?

Accepted Answer

Campaign budgets typically start at $4,000 for a one-week campaign, $7,000 for two weeks, or $10,000 for a full month. The right budget depends on your market size, inventory levels, and goals. During your demo, we will recommend a budget based on your specific situation.

Question 7

What kind of results can I expect from paid ads?

Accepted Answer

Results vary by market and budget, but our clients typically see cost-per-appointment ranging from $25-$75. We have generated 149K+ appointments for dealerships nationwide. Our VIP Lead Center provides full transparency so you can track every lead and appointment in real-time.

Question 8

How long before I see results from advertising?

Accepted Answer

Most dealerships see leads coming in within the first 24-48 hours of campaign launch. However, we recommend running campaigns for at least 2-4 weeks to allow for optimization and to build momentum. The algorithm learns and improves performance over time.

Question 9

What is the Marketplace Listing Tool?

Accepted Answer

MLT is our AI-powered tool that posts your entire inventory to Facebook Marketplace in seconds. Instead of manually listing each vehicle, MLT automates the process, ensuring your inventory is always visible to millions of local shoppers on Facebook Marketplace.

Question 10

How does MLT integrate with my inventory?

Accepted Answer

MLT connects directly to your inventory feed or DMS system. Once connected, it automatically syncs your inventory and posts new vehicles as they arrive. When a vehicle sells, it is automatically removed. No manual work required.

Question 11

Can MLT post vehicles and other inventory types?

Accepted Answer

Yes! MLT can post cars, trucks, SUVs, boats, RVs, motorcycles, powersports vehicles, and even real estate listings. The tool is versatile and works for any inventory-based business.

Question 12

Is there a free trial for MLT?

Accepted Answer

Yes! We offer a free 3-month trial of MLT for qualifying dealerships. This gives you plenty of time to see the results before committing. Contact us to see if you qualify for the free trial.

Question 13

What is the VIP Lead Center?

Accepted Answer

VIP Lead Center is our all-in-one dashboard where you can manage everything, including ad approvals, creative reviews, appointment scheduling, lead conversations, social page connections, and ad performance analytics. It is your command center for all marketing activities.

Question 14

Can I see my leads and appointments in real-time?

Accepted Answer

Absolutely! VIP Lead Center provides real-time visibility into every lead, appointment, and conversation. You can track lead sources, appointment show rates, and sales attribution all in one place.

Question 15

Does VIP Lead Center integrate with my CRM?

Accepted Answer

Yes, VIP Lead Center can integrate with most major automotive CRMs. We can push leads directly to your CRM and sync appointment data. Ask us about your specific CRM during your demo.

Question 16

Is VIP Lead Center included with other services?

Accepted Answer

Yes! VIP Lead Center access is included free with our Organic Content Creation package and many other service bundles. It is also available as a standalone product for dealerships who want advanced lead management capabilities.

Question 17

What is the difference between Live BDC and AI BDC?

Accepted Answer

Live BDC uses trained human agents who call, text, and follow up with your leads to set appointments. AI BDC uses advanced AI technology to handle initial lead responses and qualification. Many dealerships use our Hybrid Mode that combines both for maximum effectiveness.

Question 18

How quickly do you respond to leads?

Accepted Answer

Speed to lead is critical. Our AI BDC responds to leads within seconds, 24/7. Our Live BDC team responds within minutes during business hours. Fast response times dramatically increase appointment set rates.

Question 19

Do your BDC agents work on weekends and evenings?

Accepted Answer

Yes! Our AI BDC works 24/7/365. Our Live BDC team has extended hours including evenings and weekends to capture leads when your in-house team may not be available.

Question 20

How do appointments get added to our calendar?

Accepted Answer

Appointments are automatically added to your VIP Lead Center and can be synced with your CRM or Google Calendar. Your sales team gets instant notifications when appointments are set.

Question 21

What is included in the Organic Content package?

Accepted Answer

Our base package includes 60 pieces of content per month: a mix of Reels, photos, graphics, and stories tailored to your dealership brand. This content is designed to build your social presence and engage your local community.

Question 22

Which platforms do you create content for?

Accepted Answer

Our base package covers Meta (Facebook) and Instagram. You can add additional platforms like TikTok or YouTube for $500/month each. We recommend starting with Meta and Instagram, then expanding based on your audience.

Question 23

Do you handle posting or just create the content?

Accepted Answer

We handle everything, including content creation, scheduling, and posting. You simply approve the content through VIP Lead Center, and we take care of the rest. You also get VIP Lead Center access and an AI answer bot included free.

Question 24

Can you incorporate our dealership branding?

Accepted Answer

Absolutely! All content is customized with your dealership branding, colors, and messaging. We create content that feels authentic to your brand and resonates with your local market.

Question 25

How much do your services cost?

Accepted Answer

Pricing varies based on the services you need. Paid advertising campaigns start at $4,000/week. Organic Content starts at $1,000/month. MLT, BDC, and other services have custom pricing based on your dealership size and needs. Book a demo for a custom quote.

Question 26

Do you require upfront payment?

Accepted Answer

Yes, we require payment before campaigns launch. This ensures we can allocate the proper resources and ad spend for your campaigns. We accept ACH and credit card payments.

Question 27

Are there any hidden fees?

Accepted Answer

No hidden fees. Our pricing is transparent and all-inclusive. Ad spend, creative production, campaign management, and reporting are all included in your quoted price. What you see is what you pay.

Question 28

Can I pause or cancel my services?

Accepted Answer

Yes, most services can be paused or cancelled with 30 days notice. We understand that dealership needs change seasonally, and we want to be a flexible partner for your business.

Question 29

What is the most effective marketing channel for car dealerships?

Accepted Answer

Facebook and Instagram remain the most effective paid channels for automotive, offering precise local targeting and high intent signals. However, a multi-channel approach combining paid ads, organic content, and marketplace listings typically delivers the best results.

Question 30

How important is speed to lead?

Accepted Answer

Critically important. Studies show that responding to a lead within 5 minutes makes you 21x more likely to qualify that lead compared to waiting 30 minutes. This is why we emphasize AI and Live BDC services for immediate response.

Question 31

Should I focus on brand awareness or lead generation?

Accepted Answer

For most dealerships, lead generation should be the priority. Brand awareness builds over time through consistent presence, but immediate ROI comes from lead gen campaigns. We recommend allocating 70-80% of budget to lead generation and 20-30% to brand building.

Question 32

How do I measure marketing ROI for my dealership?

Accepted Answer

Track leads by source, monitor appointment set rates, measure show rates, and calculate cost per sale. Our VIP Lead Center provides all these metrics automatically. A healthy cost per appointment is typically $25-$75, and cost per sale should be under $300-$500.

Question 33

What makes automotive marketing different from other industries?

Accepted Answer

Automotive purchases are high-consideration, local decisions. Buyers research extensively before visiting a dealership. This means your marketing needs to build trust, showcase inventory, and create urgency, all while targeting the right geographic and demographic audience.

Frequently AskedQuestions

🚀Getting Started

📱Paid Advertising

🛒Marketplace Listing Tool (MLT)

📊VIP Lead Center

📞Live BDC & AI BDC

🎨Organic Content

💰Pricing & Billing

💡Automotive Marketing Best Practices

Still have questions?