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How to Avoid the Most Frequent Digital Marketing Errors
No matter how long you have been established as a business, the current marketing world can be somewhat challenging to navigate. Mistakes...
Drew Eubanks
Jun 28, 20229 min read


7 Essential Facebook Tips for an Engaging Business Page
If you've ever wondered how you can make your Facebook Page work for you then wonder no more. Our experts at 7Social have compiled 7 tips...
Drew Eubanks
Jun 25, 20225 min read


World Social Media Day
June 30 is the 12th annual World Social Media Day. We would be remiss if we did not celebrate. Social media has changed the way we...
Drew Eubanks
Jun 22, 20228 min read


Taking Facebook Advertising to the Next Level for Automotive Dealerships Part Two: Advanced Tactics
If you’ve recently read part one of our series on using Facebook for advertising your dealership, then you know it is a powerful tool for...
Drew Eubanks
Jun 21, 20228 min read


Taking Facebook Advertising to the Next Level for Automotive Dealerships Part One: The Basics
In a previous article, we discussed advertising your business on Facebook with little to no budget. Facebook is one of the most effective...
Drew Eubanks
Jun 18, 20225 min read


Digital HVAC Marketing Strategies to Generate Leads and Increase Sales
Considering that more than 80% of consumers begin their search for a service or product online, it might be prudent to investigate...
Drew Eubanks
Jun 15, 20227 min read


Messenger and Your Business Inbox: a Crash Course
Messenger is an integrated messaging feature on your company’s Facebook Page. It is comparable to texting, but you do not have to pay for...
Drew Eubanks
Jun 7, 20228 min read


Facebook and the Auto Industry a Brief Introduction
The COVID-19 pandemic has reshaped a wide range of businesses, with the car industry at the top of the list. The transition to digital is...
Drew Eubanks
Jun 4, 202218 min read


Instagram for Businesses 101
Instagram is a video and photo social networking platform founded in 2010 by Kevin Systrom and Mike Krieger and later purchased by...
Drew Eubanks
May 25, 202215 min read


Site Retargeting
Businesses can use a variety of offline and online marketing channels, such as billboards, radio, print, and television, as well as...
Drew Eubanks
May 3, 20229 min read


Geofencing The Future is Now
A good marketing strategy focuses on staying relevant to your consumers. When trying to stay relevant, location can be key. One way to...
Drew Eubanks
Apr 26, 20227 min read


Programmatic Advertising in the Automotive Industry
The COVID-19 pandemic wreaked havoc on the worldwide automotive industry quickly and severely. Chinese parts shipments were disrupted,...
Drew Eubanks
Apr 15, 20229 min read


Contextual Targeting 101
The practice of displaying advertising based on a website's content is known as contextual targeting. Consider placing a keyboard ad on a...
Drew Eubanks
Apr 5, 20225 min read


OTT and You: A Beginner's Guide
People are watching more video content on their smartphones, as well as on their laptops and desktop computers. The trend of video...
Drew Eubanks
Mar 23, 20228 min read


Programmatic Advertising and Audience Targeting
A Brief Overview of Programmatic Advertising In 2021, programmatic advertising accounted for approximately 90% of all digital display...
Drew Eubanks
Mar 17, 20229 min read


Omnichannel Marketing 101
Marketing is nothing new; it has been around for as long as man has been selling goods and services. Umbricius Scauras, for example, was...
Drew Eubanks
Mar 3, 202210 min read


Making the Most of Data with Programmatic Advertising
To the business-minded individual, data is king. It drives everything a business does from product creation to marketing and sales right...
Drew Eubanks
Feb 24, 20225 min read


Geofencing and Social Media
There are two great inventions from the past 50 years that have had a huge impact on modern marketing. These inventions are the GPS and...
Drew Eubanks
Feb 16, 20226 min read


Market Smarter Not Harder
There is an old adage that one should work smarter not harder. You wouldn’t carry a bag of heavy stones down a mountain with your bare...
Drew Eubanks
Feb 3, 20224 min read


Geofencing: Busting the Myths
We’ve all been told more than once that we should think outside the box, color outside the lines. When it comes to creativity, nothing...
Drew Eubanks
Jan 27, 20223 min read
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