7Social Automotive vs DealerOn
DealerOn is best known for dealer websites and digital advertising bundles. 7Social Automotive is built around one outcome - confirmed showroom appointments - combining paid ads, a live BDC, and AI-powered Facebook Marketplace automation. Here is how the two stack up for a dealership choosing a marketing partner today.
Dealers who measure success in appointments, want a live BDC included, and prefer month-to-month flexibility.
Larger franchise dealers who want a website provider that also bundles digital advertising in a single, long-term contract.
Side-by-side comparison
| Feature | 7Social Automotive | DealerOn |
|---|---|---|
| Primary success metric | Confirmed showroom appointments | Leads, website traffic |
| Live BDC included | Yes - under 5-minute response, 7 days/week | Add-on or partner |
| Facebook Marketplace automation | Yes - included with MLT product | Not offered |
| Contract length | Month-to-month | Typically 12+ months |
| Automotive specialization | 100% automotive since 2019 | Automotive-focused |
| Website builds | Available via partner offering | Core offering |
| Reporting transparency | Real-time appointment dashboards | Standard advertising reports |
| White-label for agencies | Yes - full agency partner program | Limited |
The bottom line
If you want a long-term website + advertising bundle, DealerOn is a fit. If you want measurable showroom appointments without a long-term lock-in - and a live BDC to convert those leads - 7Social Automotive is the better choice.
Frequently asked questions
Is 7Social Automotive cheaper than DealerOn?
Both offer custom pricing. 7Social Automotive does not require long-term contracts, so total commitment is typically lower than a 12-month DealerOn bundle, and pricing is tied directly to appointment outcomes rather than website hosting.
Can I keep my current website and still use 7Social?
Yes. 7Social Automotive plugs into your existing website, CRM, and DMS - you do not need to migrate your site to work with us.
Does 7Social work with independent dealers, not just franchise?
Yes. We serve franchise dealers, independent used car dealers, BHPH operations, and multi-location groups across all 50 states.
See what 7Social can do for your dealership
Get a custom appointment forecast for your market in a 15-minute call.